YOI — Mindful Learning
An e-learning platform redesign for mindfulness and personal growth that achieved a 25% increase in user retention.
Context & Problem
YOI is an e-learning platform dedicated to mindfulness and personal growth. Despite quality content, users weren't returning consistently. The interface felt disconnected from the platform's calming mission.
25%
increase in user retention after redesign
Low
return rate before redesign
Weak
brand-experience alignment
My Role
Led the full redesign, aligning visual language with mindfulness principles.
- User research and behavior analysis
- Brand-experience alignment strategy
- UI redesign and interaction design
- Retention metrics tracking
Project Gallery
Process
Research
- User interviews to understand mental models and expectations
- Analysis of drop-off points in existing flows
- Competitive benchmarking of wellness apps
Design
- Visual language aligned with calming, growth-oriented values
- Personalized growth journey flows
- Daily mindfulness micro-interactions
Design Principles
Calm by design
Every interaction should reduce, not add, cognitive load.
Growth made visible
Show progress in meaningful, motivating ways.
Gentle guidance
Support without pressure.
Results / Impact
The redesign proved that interface design can embody brand values, not just communicate them.
- 25% increase in user retention
- Improved brand-experience alignment
- Higher satisfaction scores in post-launch surveys
Reflection & Learnings
- —Visual tone can directly influence user emotional states
- —Small, frequent engagement beats infrequent long sessions for habit formation
- —Accessibility and calm design are deeply connected
Tools & Methods
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