Radiance — Platzi App
A UX/UI redesign of the Platzi app to address critical issues: low conversion rates, high uninstall rates, and unclear learning guidance.
Context & Problem
Despite being Latin America's leading online education platform, the Platzi mobile app struggled with engagement and retention. Users were abandoning the app at alarming rates, and those who stayed weren't converting to paid subscriptions.
2%
conversion rate free to paid
40%+
uninstall rate within first week
Low
clarity on learning paths and progress
My Role
Led the full UX/UI redesign process from research to high-fidelity prototypes.
- Analytics review and user interviews
- Competitive analysis of learning platforms
- Redesign of onboarding and core learning flows
- Usability testing and A/B testing
Project Gallery
Process
Research
- Analytics review of user behavior patterns
- User interviews with churned and active users
- Competitive analysis of learning platforms
Synthesis
- Users felt overwhelmed by course options without clear guidance
- Progress tracking was confusing and demotivating
- Onboarding failed to establish value quickly
Design & Validation
- Personalized learning path recommendations
- Streamlined onboarding with early wins
- Clear progress visualization and milestones
Design Principles
Progress visibility
Users should always know where they are and what's next.
Quick value delivery
Show benefits within the first session.
Contextual guidance
Provide help when and where users need it.
Results / Impact
The redesign targeted the core friction points that drove abandonment and low conversion.
- Clear learning paths reduce cognitive load and increase engagement
- Early wins in onboarding are crucial for retention
- Mobile learning requires different UX patterns than desktop
Reflection & Learnings
- —Conduct user interviews earlier to validate assumptions before design
- —Tighter collaboration with data teams for faster iteration
- —Explore A/B testing at a larger scale
Tools & Methods
Next Project
DEX Trading Infrastructure Dashboard
Design of a real-time trading and liquidity analytics dashboard for decentralized exchanges, translating complex blockchain data into actionable insights for traders and analysts.