Christian Clothing Brand Identity
Complete visual identity system for a Christian clothing brand, from concept to execution.
About the Brand
Vive is more than just a clothing brand: it's a movement. Based in British Columbia, Canada, Vive creates eco-friendly casual wear that inspires. Its designs feature biblical messages of hope, faith, and spiritual transformation, in English, Spanish, and French, embracing diversity. Every piece begins with a concept based on a key story, teaching, or verse, with hand-drawn sketches inspired by the Bible.
Full
brand system delivered
12 wks
from brief to final assets
B2C
entrepreneur-focused positioning
My Role
Led the full brand identity project from discovery to final asset delivery.
- Brand discovery workshops
- Logo and visual identity design
- Brand guidelines documentation
- Asset creation for digital and print
- Design,development and WordPress implementation
Project Gallery
Process
Discovery
- Brand workshops with founding team
- Competitive landscape mapping
- Audience and positioning analysis
Design
- Logo concepts and refinement
- Color system and typography selection
- Brand application mockups
Delivery
- Comprehensive brand guidelines
- Asset library for all channels
- Handoff documentation
Design Principles
Distinctive
Stand out in a crowded category.
Trustworthy
Signal credibility to clients.
Scalable
Works across all touchpoints and sizes.
Results / Impact
The brand identity successfully developed.
- Cohesive brand system across all channels
- Positive reception from first clients prospects
- Foundation for future marketing and product design
Reflection & Learnings
- —Discovery workshops are the best investment in any brand project
- —Clients read credibility through visual restraint and self confidence
- —Brand guidelines should be practical tools, not just documentation
Tools & Methods
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