Airbnb Experiences
A bold redesign concept developed in 9 weeks, addressing the disconnect between Gen Z travelers and Airbnb's Experiences platform.
Context & Problem
Gen Z travelers weren't engaging with Airbnb Experiences despite being highly interested in authentic travel. The current platform didn't match their discovery and decision-making patterns.
Low
Gen Z engagement with Experiences
9 wks
design challenge timeframe
Gap
between Gen Z expectations and platform
My Role
Sole designer on this challenge, from research to final prototype.
- Gen Z traveler research and trend analysis
- Competitive analysis of emerging platforms
- Full product redesign concept
- Interactive prototype delivery
Project Gallery
Process
Research
- Gen Z traveler interviews and social media analysis
- Competitive analysis of emerging travel platforms
- Trend research on Gen Z travel preferences
Insights
- Gen Z values authenticity and local connections over tourist experiences
- Social proof from peers matters more than professional reviews
- Visual discovery through short-form content drives interest
Design
- Social discovery feed with peer recommendations
- Group booking features for social travel
- Flexible last-minute experience deals
Design Principles
Authentic over polished
Real moments over staged perfection.
Social by default
Travel is better shared.
Visual-first discovery
Show, don't just tell.
Results / Impact
The concept demonstrated how platform evolution can be driven by generational behavior shifts.
- Understanding generational differences is key to platform evolution
- Social features transform individual products into shared experiences
- Flexibility and spontaneity are competitive advantages for younger users
Reflection & Learnings
- —Tighter timeline forced prioritization of core user needs
- —Generational research requires direct engagement, not just desk research
- —Social features need careful privacy-by-design consideration
Tools & Methods
Next Project
DEX Trading Infrastructure Dashboard
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